HarperCollins Speakers Bureau

Robert Cialdini

Internationally Recognized Social Psychologist and Author of the New York Times Best-Seller Influence


  • Influence: The Ultimate Power Tool
  • Influence During Times of Uncertainty
  • Leadership Through the Power of Persuasion
  • The Power of "We"
  • Proven Ways for Marketers to Become More Persuasive
  • Pre-suasion: Opening The Door To Persuasion
  • The Power of Unity
  • Building Trust Through Influence
  • The Small Bigs of Successful Social Influence
  • Proven Ways for Salespeople to Become More Persuasive
  • Proven Ways for Managers to Become More Persuasive


More Media
  • Video: AstraZeneca.

  • Video: Australasian Real Estate Conference.

  • Video: Northwestern Mutual.

  • Video: Performance Strategies 2015.

  • Video: The Growth Faculty.

  • Video: Performance Strategies 2017.

  • Video: BEHAVE 2017.

Dr. Robert Cialdini, Ph.D., has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice (HarperBusiness), are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over three million copies, is a New York Times Bestseller and has been published in over 30 languages. His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade quickly became a Wall Street Journal and a New York Times Bestseller. Because of the world-wide recognition of Dr. Cialdini’s cutting-edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post-doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini is President and CEO of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, Mutual of Omaha, RE/MAX, AstraZeneca, Kimberly-Clark Corporation, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, and NATO. Media coverage of Dr. Cialdini and his research include: Dateline NBC, CNBC, CNN, ABC, PBS, the Washington Post, On Wall Street, Forbes Magazine, Business Week, the Chicago Tribune, the Los Angeles Times, USA Today, The New York Times, Harvard Business Review and Fortune Magazine.


Praise for Dr. Robert Cialdini:


“Dr. Cialdini was the top speaker we’ve ever had…in or out of the organization. They loved him.”

“After Dr. Cialdini’s program, the noise of praise was almost deafening.”
– Shea Homes

“Dr. Cialdini’s ability to make the science of influence understandable and immediately usable is only exceeded by his contagious knowledge and passion for the subject.”
– Kaiser Permanente

“He blew everybody away. They were thrilled. In fact, afterwards one of our lead people pulled me aside and said he came into this program thinking he had been oversold about Dr. Cialdini’s effectiveness. He admitted he was wrong, and ended up taking 6 pages of notes on ways he can apply this information immediately to his work. And yes, you can quote me on this.”
– Bose Corporation

“Our Fortune 1000 executive attendees embraced Dr. Cialdini’s thought-provoking principles and scored him in the top percentile of speakers at the Alexander Group’s Annual Chief Sales Executive Forum. That’s significant given our discerning audience who set the bar consistently high!.”
– Gary Tubridy, Senior VP, The Alexander Group

“If you have a choice, don’t miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can’t’ get elsewhere.”
– Novo Nordisk

“Along with Malcolm Gladwell and Guy Kawasaki, Dr. Cialdini is one of the highest-rated speakers we have ever had.”
– Pubcon

“Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
– Denk Producties

“Because this was a rather long program, we expected only 90% of the people to return after the break, but after the break we had 104% show up. Thank you Dr. Cialdini.”
– Association of Governmental Risk Pools