HarperCollins Speakers Bureau

Pierce Howard

Translator of Brain Research


  • A Day in the Life of the Brain: 10 Findings for Everyone from Brain Research
  • Happiness: Not for Everyone
  • Human Resource Optimization: Building on Who You Are, Not Who They Want You to Be


North Carolina

Pierce Howard has been an organization development consultant for more than forty years. His passion is helping people learn how to overcome obstacles and take responsibility for their growth and optimization--both as individuals and as group members.  In 1986, he co-founded the Center for Applied Cognitive Studies with Jane Mitchell Howard, MBA, in order to develop organizational programs and conduct research grounded in cognitive science. Howard is an excellent speaker for corporations, universities and colleges, and health and wellness organizations.

Howard is the author of four editions of The Owner’s Manual for the Brain. The most recent edition The Owner’s Manual for the Brain: The Ultimate Guide to Peak Mental Performance at All Ages (William Morrow) was published in April 2014. Noted as a veritable “encyclopedia for the mind,” The Owner’s Manual for the Brain covers everything from the very basic (how to sleep better, improve your memory, and delay the onset of diseases like Alzheimer’s), to the psychological nature and biological causes of human emotions. Explaining certain innate differences between people (and even genders, covering both those “perceived” and those truly supported by science), each section of this immensely useful reference contains easy-to-use “applications” for how to better make sense of - and take powerful control of - our own brains.

Howard also co-authored a book on the Five-Factor Model of Personality, The Owner’s Manual for the Personality at Work, (2010; 2nd edition) with Jane Mitchell Howard and The Owner’s Manual for Personality from 12-22 with Jane Mitchell Howard. Together, they have developed the WorkPlace Big Five Profile™ and the SchoolPlace Big Five Profile™, published in numerous trade journal articles, created and taught certification programs, designed workbooks, written scripts and developed supportive materials for both assessments. In May 1997, Howard was a guest expert on memory on The Oprah Winfrey Show.

Howard earned a B.A. from Davidson College, an M.A. from East Carolina University, and a Ph.D. from the University of North Carolina at Chapel Hill in Education with a special interest in curriculum and research. During college, Dr. Howard served as an intelligence specialist with the U.S. Army and was deployed in Germany for three years. Currently an Adjunct Professor of Organizational Development in the McColl School of Business at Queens University in Charlotte, North Carolina, Howard’s professional affiliations include the include the American Psychological Association, the International Test Commission, and the Society for Industrial and Organizational Psychology.

Praise for The Owner’s Manual for the Brain:

“Dr. Howard’s approach in research and writing is unique.  It represents a rare blend of rigor and application--grounded, evidence-based findings that you can actually apply.  Read this book but more importantly, use it!  It really can change your life.”
—William L. Sparks, Ph.D., Associate Dean, McColl School of Business, Queens University of Charlotte

The Owner’s Manual for Happiness is an inspirational model for increasing the quality of your life. Pierce Howard's captivating style combined with a wealth of research reels you in to a world of insights and application, teaching you how to work with your own unique qualities—regardless of your location on the happiness continuum—to create your optimal life. Comprehensive, user-friendly, and fascinating—a veritable interactive encyclopedia on happiness!”
—Vicki Halsey Ph.D., Vice President of Applied Learning for The Ken Blanchard Companies, and Author of Brilliance by Design

“A wonderful combination of coffee-table book, engaging and informative reading experience, and handy reference. ... it resembles Carl Sagan’s popular works.”
— Booklist

“Targeting an audience of lifelong learners... [it] offers a variety of ideas and perspectives and some excellent reading lists for the general reader.”
— Library Journal

“An intriguing book! I’m impressed with the author’s knowledge of current research and his ability to effectively translate it for the general reader.”
— Gordon Claridge, Ph.D., Emeritus Professor, Psychology Department, University of Oxford

“Bridges the gap between the findings of neuropsychological research and their application by the general public. Humane clarity and practicality are the hallmarks of Dr. Howard’s work. A book to be read -- and applied.”
— Peter J. Fagan, Ph.D., Associate Professor, Director, Office of USFHP, Behavioral Healthcare, Department of Psychiatry and Behavioral Sciences, The Johns Hopkins Medical Institute