"You'll have to read her book to see the criteria she used, but I'd say I probably plead guilty [to investing like a 'girl']."
-- Warren Buffett
LouAnn Lofton has been with The Motley Fool since January 2000, first as a writer, later as the managing editor for all of the Fool's online content, and currently as a contributing writer. Her first book, Warren Buffett Invests Like a Girl: And Why You Should, Too (HarperBusiness) debuted at number five on the Wall Street Journal's business best-sellers list. The perfect speaker for financial conferences, women's groups, and corporations, Lofton shares in her presentations how both women and men can create profitable portfolios by capitalizing on time-tested principles for market-beating returns, as well as the secrets and strategies behind Warren Buffett's success, from his career path to his "investing like a girl" philosophy. She also shares, when and where the audience is appropriate, why this is so crucial for women in particular, and how easy it is to get started.
Through solid research, humorous anecdotes, and accessible takeaways, Lofton explains in her presentations how the principles and temperamental traits she discusses work for Buffett and countless successful women investors. When it comes to investing, men are actually the more emotional sex. Studies show that men tend to be too confident, compulsive and overly-daring. Women tend to be more studious, skeptical, and reasonable -- traits that have led them, and Warren Buffett, to consistently outperform their male counterparts as investors.
Women spend more time researching their investment choices than men do -- knowledge that helps them avoid hot tips and trading on whims. Women trade less than men and don't let overconfidence get in the way of wise investing decisions. Women also consider more than just the numbers; they invest in companies they feel good about ethically and personally -- companies with good products, good services, and ethics that tend to have better long-term prospects.
As a largely self-taught investor and a believer in taking the long-term view, Lofton's interests and portfolio lean towards owning stocks she can easily understand and then holding onto them forever. She's also a Berkshire Hathaway "B" shares shareholder, and has no plans to sell that stock ever (Warren Buffett would be proud). She lives happily in New Orleans, Louisiana.
Praise for Warren Buffett Invests Like a Girl:
"At last, The Motley Fool hits on the real "secret to success" that dozens of other books on Warren Buffett have overlooked -- temperament. A witty, well-researched roadmap."
-- Daniel Pink, author of Drive and A Whole New Mind
"A well-written, sound investment book ... [A] fine, readable book which is of real practical help to investors."
-- Andrew Kilpatrick, author of Of Permanent Value: The Story of Warren Buffett
"Entertaining....The idea of using Mr. Buffett as the symbol for her investing approach is effective."
-- The New York Times
"Thoroughly researched... [Lofton] has drawn up a blue-print for sensible stock picking that is relevant irrespective of whether you are male or female."
-- Daily Mail (London)
"The essential ingredients of Buffett's investing philosophy have been overlooked until now, argues author LouAnn Lofton in her new, must-read book. ...Go forth, buy the book, and love your inner Buffett."
"Lofton (and the Fools) do an admirable job of parsing out the tried and true tenets of smart, sound investing and hitting on how you can improve your investment returns."
-- USA Today
"Lofton's BFF-style advice is fun to read and well-worth taking, whether your chromosomes are XX or XY."
-- Nell Minow, Corporate Governance Expert
"Before reading Warren Buffett Invests Like a Girl, I thought that I had studied Warren Buffett from nearly every angle. LouAnn Lofton offers a new perspective on Buffett's investment success."
-- Lauren Templeton, co-author of Investing the Templeton Way: The Market-Beating Strategies of Value Investing's Legendary Bargain Hunter, and founder of Lauren Templeton Capital Management
"Through this refreshingly new approach to understanding Buffett, Lofton convincingly argues that both men and women can improve their stock returns by studying how women (and Buffett) have been more successful in investing."
-- Prem Jain, author of Buffett Beyond Value: Why Buffett Looks to Growth and Management When Investing
"Lofton lays out sound feminine and Motley Fool-worthy rules for investment that men would be wise to heed."
-- Kirkus Reviews