HarperCollins Speakers Bureau

Kevin Maney

Strategic Advisor, Category Designer & Bestselling Author


  • How to Discover, Define and Own a New Market Category
  • How Categories Behave and How to Exploit That
  • Playbook for Responsible Innovation
  • The End of Healthcare: The Start of Health Assurance


New York
More Media

Kevin Maney is an award-winning columnist and partner at Category Design Advisors (CDA). He is the bestselling author and co-author of the books The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough; Making the World Work Better: The Ideas That Shaped a Century and a Company; Maverick and His Machine: Thomas Watson Sr. and the Making of IBM; UnHealthcare: A Manifesto for Health Assurance; and Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets (Harper Business).

Maney’s critically acclaimed book Play Bigger introduced business to the idea of category design and has sold more than 100,000 copies worldwide. It offers an opportunity to explore new ways of living, thinking, and doing business, often solving problems we didn’t know we had.

As a founding partner of CDA, Maney has helped leadership teams at hundreds of companies all over the world focus their strategic thinking. A frequent commentator and trusted voice on category design, business, and technology, Maney has delivered lectures and presentations at financial firms, technology accelerators, and universities including New York University, UNC in Chapel Hill, and his alma mater, Rutgers.

Maney has appeared on television and radio outlets such as CBS Sunday Morning and NPR, and has been a contributor to Newsweek, FortuneThe AtlanticFast Company, CNN and ABC News, among other media outlets. He was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, Maney was a columnist, editor, and reporter at USA Today.

Maney lives in New York and plays music with other New York rockers in a band called Total Blam Blam. His next book, Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation will publish in January 2022.

Praise for Kevin Maney:

“Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book."
--Jim Collins, New York Times Bestselling Author of Good to Great and Built to Last

Praise for Play Bigger:  

“Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.”
--Marc Benioff, Chairman and CEO, Salesforce

Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.”
--Jim Goetz, Partner, Sequoia Capital

“Business leaders of the future need to create movements with passionate employees and fans that change the world’s point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen.”
--Mike Maples, Founding Partner, Floodgate

“Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes.”
--John Bertrand, Americas Cup winner, Olympic medalist

“Category design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley.”
--Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate Fund

Play Bigger shows why it’s so important to build category kings and what it takes to succeed in this new discipline of category design. This is must read book for all brand marketers, VC’s, and board of directors who want to take market creation into their own hands”
--R 'Ray' Wang, Principal Analyst & Founder, Constellation Research, Inc. Author Disrupting Digital Business

“This important work should be available to everyone thinking of pursuing a business career.”
--Library Journal

“This is a very special book, and it will make a huge difference to businesses trying to understand how they can succeed initially and for the long term. Play Bigger ranks up there with Christensen’s “Innovators Dilemma” and Moore’s “Crossing The Chasm” as the three must-have books to succeed.”
--Kathleen Goolsby, Managing Editor, SandHill.com

“a new spin on the ‘something from nothing concept’ … Aimed at entrepreneurs, this book has practical advice for anyone in business.”