Highly respected blogger, media commentator and thought leader, Jeff Jarvis is the proprietor of one of the Web’s most popular and respected blogs about media, Buzzmachine.com, and author of What Would Google Do? (Collins). He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly magazine. Jarvis has been a consultant and guru to companies that range from The New York Times Company to General Motors, and is a frequent keynote speaker and business leadership speaker for companies and at conferences around the globe, most notably at the World Economic Forum at Davos. He has appeared frequently on TV and radio, including ABC’s 20/20 and World News Tonight, CNN’s Reliable Sources, MSNBC (where he was a regular blog contributor), Fox News, Oprah, PBS’ News Hour, CNBC’s Kudlow & Company and The Big Idea with Donny Deutsch, the BBC, Sky News (where he is a regular contributor), and public radio’s Marketwatch and Morning Edition.
In talks around his book, What Would Google Do?, which has been featured in BusinessWeek (cover story), Inc., Newsweek, Forbes, CNBC, The Daily Beast, and Library Journal, Jarvis explores the principles, ideas, philosophies, and worldview underpinning Google’s (the fastest-growing company in the history of the world) success. By reverse-engineering Google, Jarvis discerns its core practices, strategies, and attitudes. Using the rules he defines, Jarvis applies them to a wide range of industries including airlines, television, government, healthcare, media, manufacturing, and education, and details what each would be like if they operated under Google’s rules. He explains how businesses can grow and prosper in what he calls our “new Google century” by following such laws as:
MANAGE ABUNDANCE, NOT SCARCITY
MAKE MISTAKES WELL
GIVE UP CONTROL
GET OUT OF THE WAY
LOW PRICES ARE GOOD (FREE IS BETTER)
DON’T BE EVIL
Jarvis underscores how critical it has become to see the world as Google sees it. “The question we ask is about thinking in new ways, solving problems with new solutions, facing new challenges, seeing new opportunities, and understanding a different way to look at the structure of the economy and society and how we relate to each other,” says Jarvis.
Jarvis has unpacked the strategic and operational principles that have underpinned the Google’s phenomenal success and applied them outward. In talks, he provides an indispensable manual for survival and success and asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?
Praise for Jeff Jarvis:
"Jeff's lecture was right on target. The content of his presentation was exactly what our staff needed to hear, and his laid-back and humorous style made this both entertaining and informative."
—Gary A. Wasdin, Director, Office of Staff Development, The New York Public Library
Praise for What Would Google Do?
“Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.”
—Chris Anderson, Author of The Long Tail
“What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.”
—Craig Newmark, Founder of craigslist
“Wait. Stop. In your hands you hold a rare thing, the work of a genuine visionary, someone willing to regularly and aggressively challenge the status quo. Five years from now, many people are going to regret the fact that they didn’t read this book today, when they had the chance. Don’t make that mistake. Google wouldn’t.”
—Seth Godin, author of Tribes
“Most of Jarvis’s points – about customer influence, user-driven innovation, the death of middlemen – are by now axiomatic. And yet he manages to make the revolution feel newly revolutionary. . . the book exudes credibility.”
“[Jeff Jarvis] is an intelligent observer of technology and the media and has intellectual scruples. . . there are lessons to be learnt from Google and its single-minded determination to change how business is done.”
“Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first.”
—Clay Shirky, Author of Here Comes Everybody
“Jeff Jarvis’s What Would Google Do? is a divining rod for anyone looking for ways to hit real pay dirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn’t that what we all need today?”
—Marc Benioff, Chairman and CEO, salesforce.com
“[Jarvis’s] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration.”