HarperCollins Speakers Bureau

Dave Logan

Internationally Recognized Expert on Leadership and Organizational Culture


  • Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization
  • Creating Cultures of Excellence
  • Creating One Firm
  • Networking Gone Wild
  • Recession-Proofing Your Company or Career
  • Why Culture Eats Strategy for Breakfast And What To Do About It


More Media
  • Video: Dave Logan at Charles Schwab

  • Video: The Danger of Violence in the Workplace

  • Video: Tribal Leadership by Dave Logan, John King, & Halee Fischer-

Dave Logan, Ph.D., is co-founder and senior partner of CultureSync, a management consulting firm specializing in cultural change, strategy, and negotiation.CultureSync’s clients include Intel, Colliers International, American Express, Prudential, and Health Net. Logan, a professor at the Marshall School of Business at USC, is known as one of the most engaging speakers and university faculty members on the worldwide speaking and media circuits. He’s been interviewed on CNN, NPR, and the major networks. He is the author of the best-selling case study in the history of American business schools, and co-author, with John King and Halee Fischer-Wright, of Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization (Collins).

Ever since there have been people, there have been tribes. Within each corporation exist anywhere from a few to hundreds of separate tribes. Tribal Leadership and Logan’s presentations show how these tribes develop, how to assess them, and how to lead them to maximize productivity and growth. Tribal Leadership shows corporate leaders how to first assess their company’s tribal culture and then raise their companies’ tribes to unprecedented heights of success. In a rigorous eight-year study of approximately 24,000 people in over two dozen corporations, Logan discovered a common theme: the success of a company depends on its tribes, the strength of its tribes is determined by the tribal culture, and a thriving corporate culture can be established by an effective tribal leader.

Logan teaches leadership and negotiation in the USC Executive MBA (ranked fifth in the world), and is on faculty at the Center for Medical Excellence in Portland and the International Center for Leadership In Finance (ICLIF) in Kuala Lumpur (endowed by the former prime minister of Malaysia). During his time as Associate Dean of Executive Education at the Marshall School, Logan launched the largest training program incommercial real estate (with CB Richard Ellis), and new programs with dozens of organizations, from Northrop Grumman to numerous small cap financial institutions.

Logan’s work has also been publishedin numerous academic and professional journals, including a 2006 “agenda” in the MIT-Sloan Management Review. He has a Ph.D. in Organizational Communication from the Annenberg School at USC. He lives in Los Angeles.


Praise for Tribal Leadership

“[A]n unusually nuanced view of high-performance cultures. . . . [S]hare the book with your Type A’s and prima donnas, as it expertly describes the tension between loners who perform exceptionally and those who perform exceptionally but who measure success as part of a team.”

Inc. Magazine

“[T]he most thorough and unique book to come along pertaining to organizational dynamics in quite some time....Whether you’re trying to move an organization forward or trying to move forward yourself, Tribal Leadership is a great place to begin your efforts.”

Business Lexington

“Leaders of both for profit and non-profit organizations, including politicians, and can benefit from perusing Tribal Leadership.”

McClatchy-Tribune News Service

Tribal Leadership identifies the true source of exceptional leadership. Logan, King, and Fischer-Wright have clearly traced the emergence of great leaders from the dynamics of the team. They have not only identified the source of leadership, but outline the steps necessary to achieve both personal and team excellence”

—Jim Keyes, CEO, Blockbuster Stores

“I cannot think of a more timely book, not just for the corporate world, but for nation states as well...The insights in this book don’t just have the power to change organizations; they can touch the human heart. That makes them very powerful, indeed.”

—Warren Bennis, (From the Foreword), American scholar, organizational consultant and author, University Professor and Distinguished Professor of Business Administration and Founding Chairman of The Leadership Institute at the University of Southern California

Tribal Leadership presents a clear road map for the new reality of managing organizations, careers, and life. This book points to a newparadigm in not just information technology, but also business. It explains what to do in a world where every professional will have an electronic shingle on the Internet to create a vibrant, active, network.”

—Reid Hoffman, Co-founder, LinkedIn

 “Tribal Leadership shares with all of us the impact that culture has on an organization. With all the leadership training in today’s world and all the books and courses on leadership, great organizations still must build a great culture to succeed. Having spent the last 42 years building an organization, I can vouch for the fact that a great culture has proved to be the most important element of our success. Even after hiring great people with great talent, it is critical that they work in unison. The culture of teams strengthens and creates a great organization. You’ll certainly learn how to build an organization with a solid culture by reading Tribal Leadership.”

—Art Gensler, Founder and Chairman, Gensler

“This is an important book. It changed the way I think about organizations.”

—Michael C. Jensen, Jesse Isidor Straus Emeritus Professor of Business Administration, Harvard Business School

 “Tribal Leadership is a seminal work, the cutting edge of a new genre of books on corporate culture and the understanding of networks in organizations. It is a must read for every student of organization behavior, communications, and leadership development.”

—Samuel M. Lam, President, Linkage Asia

“…to the age-old question of whether successful leadership is innate or solely a reflection of organizational setting/culture, Tribal Leadership spells out the more complex interplay between these two important factors. The powerful knowledge about this complex interplay provided by Tribal Leadership is well worth aspiring leaders devoting the time to reading and learning from this gem of a book.”

—Mark Zupan, Dean, Simon School of Business, University of Rochester

 “Tribal Leadership is an extraordinary early insight into the de riguer leadership regime of our near-future business culture —a uniquely humane and systemic approach to delivering successful engagements, based on profound depths of collectively-derived values and sustainable change. Logan and King’s Tribal Leadership stands to become a key gospel for New Management.”

—Lewis Pinault, author, Consulting Demons and The Play Zone, and chairman and founder of BOX at the London School of Economics

“Leaders of any group will find Tribal Leadership a fascinating read and an excellent resource for determining where one’s organization lies in the hierarchy of effectiveness. Whether for the leader of a corporation, foundation, military unit, or sports team, the book applies the basic building blocks of a ‘tribe’ in assessing human effort and determining how to improve performance…[it] is not only applicable to corporate business competition, but also to foreign diplomatic relations and military operations.”

—Brig. Gen. David L. Grange, U.S. Army (ret.), CEO, Robert R. McCormick Tribune Foundation, CNN Analyst

“Forget silos, think tribal. A silo insulates groups of people from others where no one inside grows together enough to make it up and out into the world; a tribe grows and expands from the inside out with a deep culture and language and much more potential … to grow. Tribal Leadership is your best guide to succeeding in a global world where silos are doomed to fail.”

—Mark Goulston, “Leading Edge” columnist at Fast Company magazine and bestselling author of Get Out of Your Own Way at Work