Bill McGowan, Founder and CEO of Clarity Media Group, is the first person many industry leaders call when they want to excel in a media interview, presentation or a speech. Since 2001, he has been a trusted advisor and media coach to clients at the top of their game: Eli Manning, Sheryl Sandberg, Jack Welch, Mary J. Blige, Thomas Keller, Pat Benetar, Holly Hunter, NFL Commissioner Roger Goodell, and Isaac Mizrahi to name only a few.
McGowan utilizes the experience he amassed in his 20+ years as a two-time Emmy Award-winning television journalist. In that time he reported and produced over 700 nationally televised interviewing strategies for news figures such as ABC News 20/20, CBS News 48 Hours, Public Eye with Bryant Gumbel, Dow Jones Television and MSNBC. He has devised interviewing strategies for news figures such as Charlie Rose, Connie Chung, Bryant Gumbel and Bill O’Reilly. In front of the camera, he has anchored hundreds of hours of news and information programming and has conducted thousands of interviews with newsmakers.
As Clarity’s CEO, McGowan has coached hundreds of clients for various high-stakes events such as TED Talks, major university commencement addresses, 60 Minutes interviews and Today Show appearances. His clients emerge from his coaching sessions exuding more confidence and command in front of a camera and an audience. He has helped transform from proficient to polished the public speaking abilities of executives from companies like Facebook, Dropbox, Spotify, Google, The New York Times, Deutsche Bank, Harley Davidson, Bloomberg and Campbell’s Soup.
Now McGowan reveals his secrets to always communicating efficiently and successfully in his book, Pitch Perfect: How to Say It Right the First Time, Every Time (Harper Business), an indispensable guide that shares all of the tools required to speak with conviction, enthusiasm, and confidence at the office, while socializing, and everywhere you go. In Pitch Perfect, McGowan shows you how to craft the right message and deliver it using the right language – both verbal and nonverbal. Saying the right thing the right way can make the different between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect – to get the right message across to the right person at the right time.
Praise for Bill McGowan:
As our company's offering has grown in scope and complexity, we've repeatedly turned to Clarity to help us both develop our message and deliver it flawlessly. Clarity's advice and training is an important part of the transformation of our organization into a solutions-based sales and marketing team.
—Lou Cona, President, Conde Nast Media Group
“We've worked with lots of media trainers but Clarity’s team were the most helpful, because they focused not only on presentation but also on message development. Their approach is personalized, thought-provoking and enormously effective. We found their approach so helpful that it became a key element of our creative process for building, refining and updating key narratives. We value their counsel tremendously.”
—Elliot Schrage, Vice President of Global Communications, Facebook
“Plain and simple: Clarity Media Group is the best media training consulting firm I have worked with in my more than 20 years in the field of communications. Their experience as news producers and anchors provide instant credibility, especially with executives who have been through countless sessions (read: mediocre) with other trainers.
—Anthony Sanzio, Vice President Communications, The Campbell Soup Company
“Bill McGowan and the team at Clarity are simply the best in the business. I’ve had the privilege of working with Bill over many years and at many organizations. He’s the first person I call for my media and/or presentation training needs. He has the ability to connect with clients – earning trust that results distinctive delivery.”
—Maire Griffin, Director of Communications, Starwood Hotels & Resorts Worldwide
“Whether it’s a demo segment on a live network morning show or a Satellite Media Tour, Clarity Media Group provides the most comprehensive preparation you’ll find. They’ve made many of our editors more skilled and more comfortable on camera.”
—Patrick Taylor, Vice President Communications, Meredith Magazines
“Bill McGowan’s approach was transformative for me. After just a few hours together, he was able to create a system of organizing my messages and connecting to them on a personal level that unlocked the whole process for me. Unlike any coach I’ve ever worked with, his insights were immediately helpful and very much tuned to my particular challenges. He is exceptionally effective and his confidence is contagious.”
—Cathy Beaudoin, President, Amazon Fashion
Praise for Pitch Perfect:
“With Bill McGowan’s book in front of you, your days of thinking “I wish I had said that” will be behind you. His peerless advice offers readers a real chance to be heard and to succeed.”
—Sheryl Sandberg, Chief Operating Officer, Facebook
“Success depends on having a great game plan. In Pitch Perfect, Bill McGowan provides just that - winning strategies for how to improve your communication skills, especially in life’s red-zone situations.”
—Eli Manning, Quarterback, New York Giants
“Bill McGowan proves in Pitch Perfect what his clients already know - he is the premiere communications coach in business today. His insightful advice and strategies work.”
—Thomas Keller, The French Laundry
“I’ve had the honor and pleasure of studying with Bill McGowan. In person, he is engaging, practical, patient and highly effective. To my surprise, Bill has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect.”
—Wynton Marsalis, Managing and Artistic Director – Jazz @ Lincoln Center
“In Pitch Perfect, Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives, but in everyday life as well. That's why he’s an excellent teacher and why I always enjoy working with him."
—Daniel Ek, Chief Executive Officer, Spotify
“In today’s world of micro messages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan’s Pitch Perfect provides valuable and proven strategies for anyone looking to communicate effectively.”
—Denise Morrison, President and Chief Executive Officer, Campbell Soup Company