Robert Cialdini, Ph.D., is the president of Influence at Work, a firm that provides influence-related consulting, training, and presentations to corporations, government agencies, and non-profit organizations. He is also the author of the New York Times best-seller Influence: The Psychology of Persuasion (HarperBusiness), one of the most well-known and well-respected books on persuasion. In his book, as well as his keynote presentations, Cialdini explains how, when, and why people say "yes," and how to apply that understanding to interactions in every setting. Frequently appearing at corporations, financial institutions, research institutions, schools, and universities, Cialdini teaches his audiences how to never again say "yes" when they really mean "no."
A distinguished professor at Arizona State University, Cialdini has been at the forefront of the rapidly expanding field of inquiry devoted to discovering the principles that determine beliefs, create attitudes, and move people to agreement and action. His extensive scholarly training in the psychology of influence combined with more than 30 years of research on the subject has earned him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. To date, Influence has sold more than two million copies and Cialdini has become the most cited living social psychologist in the world.
Cialdini received his Ph.D from the University of North Carolina and his post doctorate from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Stanford Graduate School of Business. Cialdini and his research have been featured extensively on television and in print, including Dateline, CNBC, NPR, BBC, The Washington Post, New York Times, Chicago Tribune, USA Today, London Times, Scientific American, Los Angeles Times, and Psychology Today. Some of his clients include IBM, Coca Cola, Compaq, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Prudential, Mayo Clinic, the National Association of Attorneys General, the United States Department of Justice, Paypal, Cysco Systems, Gen Re, World Negotiation Forum, and NATO.
Praise for Influence:
"Tom Peters owns 'excellence,' Malcolm Gladwell owns 'tipping,' Geoffrey Moore owns 'chasm,' and Robert Cialdini owns 'persuasion.'"
"This program will help executives make better decisions and use their influence wisely... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist... The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini's Influence."
-- Charles T. Munger, Vice Chairman, Berkshire Hathaway, Inc
"For marketers, this book is among the most important books written in the last ten years."
-- Journal of Marketing Research
"Influence should be required reading for all business majors."
-- Journal of Retailing
"This book will strike chords deep in the hearts and psyches of all of us."
-- Best Sellers Magazine
"The material in Cialdini's Influence is a proverbial gold mine."
-- Journal of Social and Clinical Psychology