MARK SIMMONS

Mark Simmons is the leading authority on Punk Marketing and is the co-author, with Richard Laermer (see full bio on this site), of Punk Marketing: Get Off Your Ass and Join the Revolution, which Publishers Weekly called “blunt, fair, fearless and outrageous.” Punk Marketing illustrates a form of marketing that rejects the status quo and understands that the power now lies in the hands of consumer, not big corporations. It’s about taking risks, yet giving the consumer control of the brand.The new Punk Marketing is a manifesto for marketers to participate in the revolution that is consumerism 2007. It includes a new lexicon for a discipline in need of an overhaul. Founded upon specifics about how buyers interact with brands, it is more than theory. Punk Marketing holds a set of usable tools for successful marketing insurrectionists who understand that if brands aren’t relevant, products simply die on shelves.

Simmons and Laermer offer many diverse, eye-opening lectures, seminars and workshops. They are ready and willing to show those who market how to change their ways with techniques that aren’t tried or true… and are, ultimately, effective. As presenters, they are a dynamic duo, but can also be booked separately.

Simmons is a Brit who has taken the U.S. by storm—not once but twice—in a long and tawdry 17 years of marketing. Bringing a mix of healthy cynicism and common sense to the party, he has a reputation as a savvy marketer and creator of non-stop powerful promotion who pushes the boundaries with phenomenal success. He shakes things up in the corporate world and has been at the topmost edge of new techniques. He helped make Coca-Cola a household name while at the corporate giant, ran the agency Anti-Corp, and managed the West Coast Crispin Porter + Bogusky (CPB). Simmons’ passion for ideas shakes the ground and his tattoo says conformity is the enemy of creativity.             

Simmons has spoken about revolutionary approaches to marketing at national events, including the TV industry conference PROMAX, and internationally in Mexico. His successes ahead of the majority have caught the bookers within major corporate groups, solidifying Mark’s reputation as one of marketing’s most innovative thinkers. He is currently a marketing consultant and has recently been working with the Bill & Melinda Gates Foundation and Al Gore’s Alliance for Climate Protection, among others, and lives with his wife and son in sunny Santa Monica.

For more on Mark Simmons’ co-Punk Richard Laermer, see his bio on this site.