JOSE CANCELA
Expert on the Hispanic Market and Principal, Hispanic USA
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The Power of Business en Espanol: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market |
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Hispanic Entertainment Rocks: How Hispanics Have Shaped the Entertainment Industry |
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Hispanics and Healthcare: How We Can Become Healthier Latinos |
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Hispanics and Politics: Why Hispanics are the Ultimate Swing Voters |
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TRAVELS FROM
Florida
With direct in-market experience of the top 50 Hispanic Markets, and direct experience at P&G, Toyota, Verizon, Kellogs, Pepsi, and countless other major U.S. advertisers, few individuals posses the working knowledge of the U.S. Hispanic Market that Jose Cancela has accumulated over the last 25 years. Hispanic USA Inc is the product of this expertise and testimony to his commitment to the market. Today Hispanic USA Inc works with the likes of ING, Group 1 Automotive, ABC Radio, King World Productions, and US Century Bank.
Cancela began his media career as a sales trainee at the Univision affiliate in Miami, WLTV/Channel 23, in 1979. From that start, he has spent the last 25 years dedicated to helping define Hispanic U.S.A. From running his first TV station in Phoenix at the age of 27, managing the station groups for both Univision and Telemundo, launching a start up National Hispanic Radio Network, to even running for Mayor of Miami-Dade County, Cancela brings unparalleled passion, energy, and commitment to everything he takes on, making him one of the most successful Hispanic Media Executives in the country today.
He put that same energy and effort when he authored The Power of Business en Espanol: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market, the first definitive handbook on understanding this ever-growing demographic.
His list of accomplishments include being inducted into the Hispanic Business Magazine National Hall of Fame in 1998 for his contributions in developing the National Hispanic Media Sector. He was one of the early board members to the National Hispanic Scholarship Fund. Cancela was also recognized by the National Council for Community and Justice for his National Leadership in 2000.
Praise for Jose Cancela
“Jose Cancela was a dynamic keynote presenter who engaged the audience by informing and entertaining…He brought charisma and warmth to our event and was a wonderful addition to the 2008 Marketing to U.S. Hispanics & Latin America conference.”
- Carrie Gilman, Conference Producer, Strategic Research Institute
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